App concept · Egypt · 2026

Good coffee is
one floor up.

A pickup-only app for home coffee bars and specialty cafés. Order on your way. Grab it at the window or your car window. No parking, no line, no delivery fee.

Mazbot Pigeon Pull Up Orayeb
☕ Ready in 6 min
🚗 Pull up, it's ready
No parking·No line·No delivery fee·Home bars·Specialty coffee·Matcha·Fresh juice·No parking·No line·No delivery fee·Home bars·Specialty coffee·Matcha·Fresh juice·No parking·No line·No delivery fee·Home bars·Specialty coffee·Matcha·Fresh juice·No parking·No line·No delivery fee·Home bars·Specialty coffee·Matcha·Fresh juice·
The gap

Egypt drinks more good coffee.
Getting it still takes 20 minutes.

0

coffee shops in Cairo

Feb 2026
#1

Specialty leads café growth in Egypt

Euromonitor
0

of COFE's orders are pickup, not delivery

Wamda
0

apps in Egypt built for pickup or home bars

Our scan, Nov 2026

Talabat owns food delivery. Nobody owns the 3 minute coffee stop on your way to work.

The idea

Order. Drive. Grab.

Like BEANZ in the UAE, built for Egypt, and open to anyone who brews great coffee at home.

1

Order on the way

See bars on your route, not just near you. Pick your usual in one tap.

2

Hold "I'm close"

Your cup starts when you're 2 minutes away. Hot when you arrive, never waiting.

3

Grab and go

At the window, the gate, or your car window. Show a 4 digit code. Done.

Curbside in Palm Hills, 8:05 am
Instead of the mall detour
The human side

Open a coffee business from your kitchen.

Thousands of Egyptians already make café-level coffee at home. We give them a shop window, customers, and payments. Their neighbours get better coffee, closer.

Small café in a mallEGP 3M+Rent, fit-out, staff, before cup one
Home bar on the appEGP 150KMachine, grinder, licence, cups
  • No rent, no riders, no delivery fee
  • Paid every week, by card or InstaPay
  • We walk you through the home food licence
  • Coffee first, and it pushes desserts too

Costs are our working estimates for the pitch.

Nour, Palm Hills
Hatch 22
Green Hour
Who it's for

Four people, one app.

🚗

The commuter

Zayed to Smart Village at 8 am. Wants specialty, hates parking.

🏡

The compound regular

Walks the dog, grabs a flat white two gates away.

☕

The home barista

Has the machine and the skill. Needs customers, not rent.

🏪

The big brand

Wants pickup lanes and loyalty without building an app.

Cafés join too
Positioning

An empty corner of the map.

SpecialtyMassDeliveryPickup TalabatBreadfastCOFEChain appsBEANZ (UAE)Us
BEANZ (UAE)Us (Egypt)
Pickup firstYesPickup only
Home barsNoBuilt for them
"I'm close" timingShare locationHold to start the cup
LoyaltyOne stamp cardOne card + levels
Drops + guidePromotionsRare drops, new bars, best of
GiftingYesYes
DrinksCoffeeCoffee, matcha, juice, natural, sweets
Licence helpNoStep by step in Bar mode
The names

Four names. Each with a story.

100+ names researched, cut to four. Logos rebuilt from references, traced to vector, then animated. Tap a logo to replay.

↻ Replay
01 / 04

Mazbot

In Egypt you order coffee by sugar: no sugar, medium, or sweet. Medium is "mazbout". It also means "spot on". Mazbot is the helper that gets every cup spot on: right bar, right time, right on your way.

Every cup, spot on.
Egyptian wordApp feel6 letters
Alt route: 70s sun
In the app
↻ Replay
02 / 04

Pigeon

Cairo rooftops are full of pigeon towers. A homing pigeon always flies back home. Our bars are real homes, and our regulars always come back. Easy to say, easy to draw, made for stickers.

Always comes back.
Mascot readyCairo storyLoyalty built in
Mascot, animated
In the app
↻ Replay
03 / 04

Pull Up

Street slang for "come by". Pull up, the cup is ready. The logo borrows from old drive-in signs: a big arrow that says stop here, good stuff inside.

Pull up. It's ready.
SlangCar cultureSays the action
↻ Replay
04 / 04

Orayeb

"Ana orayeb" means "I'm close". Every Egyptian says it, usually while still at home. Now it's true: tap Orayeb and the barista starts your cup.

Say it. Mean it.
FunnyLocalThe name is the button
Lead direction · Pigeon

Friendly, local, a bit cheeky.

The pigeon carries the brand: Cairo rooftops, always flies home, never in a rush but always there. The colours and stickers come straight from the logo.

Rooftop Navy#1E3A8A
Coral#F05A3C
Feather Pink#F6C2B6
Paper#FBF7F1
Sky#DCE6FF
DISPLAY · FREDOKA
Aa Coo!

Round and bold, like the logo letters.

TEXT · BRICOLAGE GROTESQUE
Aa 1234

Sharp and readable on small screens.

App icons

The mascot, animated
Where the name comes from
UI system

Not another template app.

Every part is built like the logo: thick outlines, hard shadows, sticker shapes. Press the buttons. Hold the cup.

Buttons

Field

+20

Code

4
8
2

Hold to start your cup

Hold: I'm close

Choices

Full creamOatAlmond

Pickup type

Crumbs (loyalty)

🍞🍞🍞🍞🍞🍞🍞

Toggles

Open now · Share location

Tags

Home bar18 cups left● Open
The app · live

Tap through it.

A working prototype with real bars, real menus and the full order. Jump to any screen, or switch the brand.

Open full screen ↗
Walkthroughs

See it in use.

First orderSign up to coffee in hand
ExploreMap, drops, loyalty
Bar modeThe home barista's side
Same app, MazbotThe system works for any name
Why people stay

One loyalty card for every bar.

🍞
Crumbs

Every cup is a crumb. Ten crumbs, a free cup at any bar.

🪶
Levels

Chick, Pigeon, Homing, Legend. Higher levels skip the line.

⚡
Drops

Rare beans, new bars, Tiramisu Thursday. First to know, first to grab.

🎁
Gifts

Send a coffee to a friend's number. They pick it up on their way.

Business model

Small cut. Many cups.

StreamWho paysProposed
Order feeHome bars8% per order. 0% for the first 3 months
Order feeCafés and chains6% plus a pickup shelf kit
Service feeCustomer3%, no delivery fee ever
Bar ProBarsEGP 399 a month: drops, promos, insights
Sponsored dropsRoasters, brandsFeatured releases and sampling

Delivery apps usually take far more from small food sellers. A low cut is how we win the home bars.

Go to market

Start in one compound. Win the street.

Month 1 to 3

Seed

  • Sponsor 10 home bars in Palm Hills and Rehab City
  • Starter kit: cups, sign, pickup board, photo shoot
  • 0% commission
25 cups a bar a day
Month 4 to 9

Clusters

  • Mivida, Madinaty, Sheikh Zayed, October
  • Compound WhatsApp groups and gate stickers
  • Pull Up Saturday: first cup free
100 bars live
Month 9 to 15

Big brands

  • Sign 5 chains for pickup shelves and drive lanes
  • Their cups earn the same crumbs
  • Mall pickup points
One wallet for every cup
Year 2

Scale

  • Alexandria and North Coast summer bars
  • Matcha, juice and dessert bars
  • Then the Gulf
The default for coffee on the go

Ideas to get noticed

🐦
Car window stickers

"I pull up for good coffee." Free with your third order.

📣
Gate signs

Every home bar gets a sign: "Coffee here, order on the app."

🌅
Rooftop drop nights

Monthly tasting of a rare bean on a Cairo rooftop.

🏆
Bar of the month

Content series on the best home barista. Real faces sell.

Year one targets

What success looks like.

0bars live
0app users
0orders a day by month 12
0yearly order value at that pace

Illustrative targets: 1,200 orders × EGP 140 average × 365 days.

Next steps.